The project
Renew Ana María Lajusticia’s presence through the concept of “Everyday wisdom”, bringing the brand closer to people’s lives.
ANA MARÍA LAJUSTICIA
IDENTITY · COMMUNICATION · PHOTOGRAPHY · FILM / 2025
A new way
to feel closer.
Everyday wisdom.
A new identity, photography and video for Ana María Lajusticia.
Production: Secrets Films.
The project, in context.
The scope
Visual identity and verbal language, photography and film. Audiovisual production: Secrets Films.
The pieces
Identity applications, model and product photographs, and a ten-second film.
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Applications of the new identity.
PHOTOGRAPHY
The brand becomes
part of life.
Portraits, gestures, everyday scenes and product.
06 / FILM
Gestures across
generations.
A ten-second piece that brings the campaign to life.
Film · Pre-roll · 10 seconds