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Onshindo Osaka / 2024

Five productions.
One brand universe.

Photography and video to give continuity to Onshindo Osaka’s content. Five ranges connected by one visual language.

A project from Víctor Navarro’s career as an executive producer.

5Productions54Photographs20Films
Watch the films ↓
Onshindo · Uminoiro
Uminoiro · One of the five ranges

In motion

Three glimpses. The twenty films follow below.

The project, in context.

The project

Give continuity to Onshindo Osaka’s content: five ranges with individual character and a shared visual language.

Executive production

Víctor Navarro Viñes. A project from his career as an executive producer, developed with the team credited at the end of this page.

The pieces

Five productions, 54 photographs and 20 films. A collection spanning the brand’s five ranges.

01 / NADESHIKOIRO

The power of contrast.

Dark flowers, stone and glass surround the range in deep pink.

Onshindo Osaka · Nadeshikoiro · Campaign image 1
Onshindo Osaka · Nadeshikoiro · Campaign image 2
Onshindo Osaka · Nadeshikoiro · Campaign image 3
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Onshindo Osaka · Nadeshikoiro · Campaign image 11
Onshindo Osaka · Nadeshikoiro · Campaign image 12

02 / SAWAYAKA

Light takes shape.

Water, glass and electric blue express hydration and freshness.

Onshindo Osaka · Sawayaka · Campaign image 1
Onshindo Osaka · Sawayaka · Campaign image 2
Onshindo Osaka · Sawayaka · Campaign image 3
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Onshindo Osaka · Sawayaka · Campaign image 9

03 / UMINOIRO

Nature with intensity.

Vivid greens, moss and lilies connect product and nature.

Onshindo Osaka · Uminoiro · Campaign image 1
Onshindo Osaka · Uminoiro · Campaign image 2
Onshindo Osaka · Uminoiro · Campaign image 3
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Onshindo Osaka · Uminoiro · Campaign image 11
Onshindo Osaka · Uminoiro · Campaign image 12

04 / OSHIROIBANA

The balance of opposites.

Lilies, sand and stone give the exfoliant a sculptural presence.

Onshindo Osaka · Oshiroibana · Campaign image 1
Onshindo Osaka · Oshiroibana · Campaign image 2
Onshindo Osaka · Oshiroibana · Campaign image 3
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Onshindo Osaka · Oshiroibana · Campaign image 8

05 / KOUBAIIRO

Translucent beauty.

Petals, bubbles and transparency make the lotion the focus.

Onshindo Osaka · Koubaiiro · Campaign image 1
Onshindo Osaka · Koubaiiro · Campaign image 2
Onshindo Osaka · Koubaiiro · Campaign image 3
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Onshindo Osaka · Koubaiiro · Campaign image 9
Onshindo Osaka · Koubaiiro · Campaign image 10

THE FIVE PRODUCTIONS

Photography and film.

Twenty films across five productions. Explore them at your own pace.

01The origins of the languageNadeshikoiro

Dark flowers and glass establish the program’s visual codes.

02Opening a new universeNadeshikoiro · Sawayaka

Pink meets blue through minerals and glass.

03From transparency to the organicSawayaka · Uminoiro

Water, flowers and moss turn blue light into green.

04Exploring contrastsUminoiro · Oshiroibana

Flowers, sand and silhouettes move green into black and white.

05Completing the collectionKoubaiiro · Oshiroibana · Nadeshikoiro

Pink transparency and golden materials complete the journey.

Onshindo Osaka · Glass flower lit in magenta
Onshindo Osaka · Glass flower lit in magenta
Onshindo Osaka · Glass flower lit in magenta
Explore the complete feed
The complete Onshindo Osaka Instagram feed, showing the five ranges and campaign assets

The team

Every perspective
matters.

A project from Víctor Navarro’s career as an executive producer.

Executive production
Víctor Navarro Viñes
Photography · Film
Alexis Taulé Delor · Carlos Leo
Art direction for the proposal
Cristina Hernández
Art and set design
The Bravery (production 1)
Núria López (productions 2–5)
NEXT PROJECTMontibello / HOP Join Wellness